A lot of people tell me that they wish they could write like I do. I hear it so often, in fact, that it is a large part of why I am here on this site today. It is why I coach others to communicate effectively by removing blocks and limiting beliefs, sprinkling in my magic marketing wisdom.
But I have to say, a part of me does feel guilty when someone compliments me on my writing – especially certain pieces. You see, sometimes, I don’t write at all.
It has taken me nearly 15 years to realize that when I look back on my best writing, I don’t actually remember creating any of it. The words don’t ring true, they don’t seem familiar, they don’t even seem like my own. Especially when it comes to sales copy.
In fact, the best copy I write typically comes about through a scenario like this:
- I sit around trying to think of a hook or an angle.
- I ask the universe for inspiration.
- I receive an idea or spark of inspiration.
- I sit down to write, and somehow 30 minutes to 4 hours later I have amazing copy that I hardly even recognize – even though I just wrote it. In 30 minutes to 4 hours.
In the past 5 years I have come to experience more and more of my gifts – the work of my soul, my connection with the universe, and how free and abundant that connection is. But it was only a short time ago that I came to a simple realization:
Great writing and marketing aren’t forced out of you, they flow through you.
I can’t say that I completely understand this phenomenon, but the most effective marketing, branding, communications, and writing all happen when I’m in what some would consider to be an “Alpha” state – relaxed, detached, not really thinking of the words as they flow through me and form sentences.
I am, in fact, writing most of this blog post with my eyes out of focus (not wearing my glasses) because I don’t need to see the words to know that they are communicating exactly what I want to say.
The lesson here is this – if you’re having to force your words, they’re not likely to be effective. The next time you’re struggling to get into a “flow” state, try asking the universe for inspiration to come with ease and clarity.
It may take awhile for you to develop this skill, but once you do, you will be able to receive an idea and create the marketing messages to accompany it with almost zero effort – just the time it takes to get out of your own way!
Do you have any experiences like this? Share them in the comments below!