Sometimes, I don't write at all.

A lot of people tell me that they wish they could write like I do. I hear it so often, in fact, that it is a large part of why I am here on this site today. It is why I coach others to communicate effectively by removing blocks and limiting beliefs, sprinkling in my magic marketing wisdom.

But I have to say, a part of me does feel guilty when someone compliments me on my writing – especially certain pieces. You see, sometimes, I don’t write at all.

It has taken me nearly 15 years to realize that when I look back on my best writing, I don’t actually remember creating any of it. The words don’t ring true, they don’t seem familiar, they don’t even seem like my own. Especially when it comes to sales copy.

In fact, the best copy I write typically comes about through a scenario like this:

  1. I sit around trying to think of a hook or an angle.
  2. I ask the universe for inspiration.
  3. I receive an idea or spark of inspiration.
  4. I sit down to write, and somehow 30 minutes to 4 hours later I have amazing copy that I hardly even recognize – even though I just wrote it. In 30 minutes to 4 hours.

In the past 5 years I have come to experience more and more of my gifts – the work of my soul, my connection with the universe, and how free and abundant that connection is. But it was only a short time ago that I came to a simple realization:

Great writing and marketing aren’t forced out of you, they flow through you.

I can’t say that I completely understand this phenomenon, but the most effective marketing, branding, communications, and writing all happen when I’m in what some would consider to be an “Alpha” state – relaxed, detached, not really thinking of the words as they flow through me and form sentences.

I am, in fact, writing most of this blog post with my eyes out of focus (not wearing my glasses) because I don’t need to see the words to know that they are communicating exactly what I want to say.

The lesson here is this – if you’re having to force your words, they’re not likely to be effective. The next time you’re struggling to get into a “flow” state, try asking the universe for inspiration to come with ease and clarity.

It may take awhile for you to develop this skill, but once you do, you will be able to receive an idea and create the marketing messages to accompany it with almost zero effort – just the time it takes to get out of your own way!

Do you have any experiences like this? Share them in the comments below!

Turn off your editor!

Editors. Authors loathe them, journalists are under pressure from them, copywriters wish they would leave well enough alone, companies strain to get their attention, and half of every class of communications students wants to be one.

Much like a dentist, it is a job that many people want, even though nobody wants to visit one.

But authors, journalists, copywriters, and companies aren’t the only ones who have an editor to deal with. Did you know that you and I have one as well?

It’s true. We all have our internal filters on at all times, trying to say “the right thing” at “the right time” and “look good.” Right?

It is as if we have a little evil editor on our shoulders, crossing out our spoken and written words in big, red felt marker!

If you want to see proof of this, try writing a comment on this post. Right now. About anything – the post itself, your cat, your grandma, I don’t care.

Now notice how many times you hit the backspace key.

Your evil little editor is trying to tell you “don’t write that!” and “that isn’t the right word…” – stopping the flow of your writing, trying to make sure you get everything perfect to look good.

Now I want you to try something.

Erase your whole comment, and start over – without using the backspace key *once*.

Okay, so there will be typos. There will be grammatical errors. And the very idea of writing without being able to use your backspace key will probably scare you a bit. Do it anyway.

This is an exercise! Everyone who comments is going to be doing it, so you won’t look silly or bad or different from anyone else. This is your chance to be free from your little internal editor and feel your communication flow.

Every day, we allow our editor to dictate what we can and cannot say, and how we should and should not say it. Your job now is to recognize when your editor is taking over, and regain control of your own communications.

Allow the words to flow freely as you write them, and come back and allow your editor some freedom to help you later.

Give it a try!