Alright friends – here we are for another post in the 5 Circles Series. This time, we’re going to be talking about social media.
You’re probably thinking one thing right now. This is a blog about marketing and business, in the digital age, primarily for bootstrappers and high-ROI seekers. Social media is probably high on the recommended marketing tactics list, right?
This post has a hard-hat on, because it is going to catch a lot of [email protected]
This isn’t about the conventional wisdom, or the same ideas being spewed out by every other blog out there. That seems to be a trend here on this blog, actually. The fact is, this might be a pretty big revelation in social media for those of you who have been trying to avoid playing the social media game (and those of you who have been forcing it, even though you don’t like it.)
Should you be using social media?
Marketing Circle: Social
Along with email marketing and networking, social media is the primary social medium that businesses use to share their messages. Many, many people get stuck in social media, spending hours each day “managing” their platforms, pages, and feeds, sending messages, sharing content, and more. The ROI they receive on this time is typically pretty dismal, but because it is conventional wisdom that you’re not a “real” business without a social media presence, they continue.
Best-Fit Archetype: Communicator
If you love the idea of networking, but can’t stomach face to face interaction, then social media may be for you. No in person interaction required, you can hide behind your screen (and no, you don’t have to get over this completely and take over the stage if you want to be successful), and you can still engage with people. Experts are prone to blast their messages out on social media, rather than engaging in conversations, and so the strategy recommended below is likely a better fit for anyone in the Expert archetype.
Secondary Archetype: Supporter/Facilitator
You love connecting people, so being helpful-by-association is one of the ways you use to build trust. Connecting people on social media is a fantastic way for you to show off this skill – just be careful that it doesn’t start consuming all of your time.
How does it work?
The conventional school of thought is that you must be on social media (actively) with your own branded pages and 16+ more things to manage, right? Just look at the expensive conferences and courses offering to show people how to build an entire business on something like Twitter. Twitter – to build your entire business. When you put it that way, it kind of sounds insane doesn’t it?
Guess what – you already are on social media. Your ideal prospects and customers are already sharing and discovering your content on Twitter, Pinterest, YouTube, Facebook, LinkedIn, etc. – whether you actively use them or not. Even if you don’t have any social media accounts or pages, even if you don’t have share buttons integrated into your website, you already are using social media.
Let’s introduce you to a new concept. One that social media experts (those selling their courses!) are going to hate, and you are going to love.
It is very simple.
This means using “click to tweet” links in your posts, like the link above. It means creating “pinnable” images for your content. It means using widgets and other tools to allow readers to share your content on social platforms, providing short links, and uploading your video and audio content to social sharing sites like YouTube and SoundCloud.
It means writing epic headlines that will get clicks and providing all of the necessary tools to allow others to share your content on social media.
Then you can sit back, relax, focus on creating “epic content”, and check in on Facebook and Twitter when you feel like it. You no longer have to get lost in Facebook Groups and Twitter Feeds, spending hours every day answering questions on Quora and LinkedIn, or organizing your contacts into “Circles” on Google+.
Because social media platforms don’t make money off of small advertisers, or small businesses that just post content without paying to promote their posts. They make money when people stay on their site for longer – and they are masters at making sure that happens.
If you have a business to run, the last thing you want to do is actively choose to spend time doing something that is intended to suck you in and waste your time.
So there you have it.
That is it for today. No best practices, no real warnings, just a social media strategy that you can use in your business – even if you hate social media – to capitalize on the huge amounts of traffic those networks can send.
Share your thoughts in the comments below!