Branding 101

I get a lot of questions from companies about branding – specifically, what is “branding”, and how do you do it? As with many a great blog post, I’m going to start with the dictionary definition: Brand name: noun, a word, name, symbol, etc., especially one legally...

Branding Makes a Difference

As moms, we’re all familiar with formula company samples. Whether you formula feed or breastfeed, we all received them – those little promotional packages that encourage us to choose their brand. I’d like to talk a bit today about how branding makes...

What is a brand?

So we’ve talked a lot over the last little while about branding and how to do it… But what is it? What does it mean to your business? Is it really something you can do? Is it something you should do? Well let’s start with a basic definition of a...