This post has been a long time coming, inspired today in large part by one of my absolutely RADIANT Entrepreneurs whom you’ll hear more about in the next month. This isn’t going to be tactical advice. If you’re looking for a step-by-step how-to of something, Google will help you more.
This post is distilling entrepreneurship to its core, in the hopes of attracting more people into the great big world of business.
For anyone who knows me well, or has been anywhere near my yard, it is no secret that I absolutely love gardening. In fact, I love it so much that our family of 4 eats almost all of our summer produce exclusively from our little 0.099 acre city lot – and I still have plenty of lawn left to dig up!
One of the things I find most interesting this time of year, as we’re putting together our food garden for the summer, is the parallels between gardening and entrepreneurship. I’ve talked about this before.
You plant a seed, you feed it and water it, watch it grow, and reap the rewards. Always feed and water your plant for the development stage it is in, and you’ll do well.
But the nourishment. What is it? Where does it come from? What is the difference between a business that grows (and grows big!) and a business that withers, shrinks, dies a slow death, or never even sprouts from the seed?
What makes an entrepreneur? What is entrepreneurship really about?
It should be no surprise to those reading this post that our society views entrepreneurship as a risk. Leaving a steady job to run a business, even if it already has substantial profit, is often referred to as “brave” to our faces – and crazy behind our backs.
So is it risk that makes an entrepreneur? Is it the constant risk that makes the difference between success and failure? Taking big risks is the recipe for success?
Well, yes and no. Taking big risks is important – but not stupid “this will probably both kill me physically and ruin me financially” risks. Successful entrepreneurs do one thing, they do it often, they do it with persistence, and they do it in the face of fear:
Not for little things, like a hand unloading the groceries. We’re talking about:
- Asking for the sale
- Asking for promotion
- Asking for the interview
- Asking for the contract
- Asking about opportunities
- Asking for content
- Asking for a solo mailing
- Asking for advice
- Asking for a social share
- Asking to be let into the group
- Asking the client if they’ll stay on after a price increase
- Asking the President of the United States for a quote
- Asking friends to connect you
- Asking strangers to connect you more
If the difference between success and failure, thriving and death, a bumper crop and an empty field can be summed up into one word, the difference is that successful people ASK.
I’ve interviewed television hosts, had my events promoted to over 100k people, got on the phone with coaches that require 6 figure investments “just to chat”, closed deals, and to be honest, built my entire business on that premise – just ask.
So, do you want to be more successful? Do you want to reach out, do more, be more, and live your dream? Then tell me – what have you asked for today?