Amen, brother Fortin! It is insane how many emails are just copycatting everyone else these days… I can literally watch my inbox, and read one email. See what it is promoting. Within 24 hours, I can easily delete 40 emails – because from the subject lines, I can tell that they are promoting the same thing.
What ever happened to standing out with your subject lines? Giving before receiving? Law of reciprocity? Dare I say, I’ve never written an autoresponder email without a shred of content in it like these people do every day. I’d be more than willing to help them – and I’d make a darn big difference to their bottom line, too. Just as you would, Michel.
Unfortunately, you can’t convince a drowning man to calm down and float – he’s too busy flailing about, trying not to breathe. Same with a lot of these marketers. We can’t convince them to calm down and respect their lists, because they’re too busy flailing around and trying not to go broke.
Like I said in a recent salesletter I wrote… Money doesn’t go away, it just moves away from the people who have mismanaged their resources, and into the hands of the people who deliver the most value. Obviously, if these marketers are dying off (which I think they soon will, if they don’t make a change), then their money will go into the hands of those who truly provide value.
You can’t ride on your name forever – even Bill Gates still has to work for credibility.