A Quick Tip

While checking my email this afternoon (I now do it once a day, very liberating to close the email program.) I came across several confirmation emails. Now, I’ve tested and tracked a lot of things when it comes to confirmation emails, and I know what works. But...

How much content is enough?

I was having a conversation with one of my proteges awhile back during the Q & A session I hosted, and an interesting point came up. When it comes to mini-courses, how much content is enough? Though my immediate answer is “there is no such thing as too much, just...

A little note from me…

Dearest readers, this post is a bit different… I wanted to speak to you all on a slightly personal note about some new products that are coming out. Around the beginning of the year, there was a rash of “Copywriting Secrets” type products being launched. And...

Marketing Offline?

Something I’ve come across a lot lately when giving out advice is this – online people are SCARED of offline marketing. Not all of them, mind you, but many. Their logic is that offline advertising costs money, without a guaranteed return. Online advertising is...